Here’s How To Bridge The Gap Between What Customers Say And What They Mean

It is the seller’s job to remove the jagged edges in communication, creating a warmer relationship with the buyer and making the sale easier. Communication is a complicated thing. Even when you correctly hear what the other person said, it may not be what they meant. When a customer asks for a drill, the obvious…

Continue reading

Keep your emotions in check even when you’re sure it’s a done deal

There are several reasons for a prospect to show interest in your product. Whatever his reasons, they are a shield protecting him from your emotionally driven onslaught, while still allowing him to use you to get information for free.  Sales happen on the emotional – not logical – platform, yet both are necessary for a successful…

Continue reading