Archive for Tag: Will tribalism in Kenya ever end

HomeSales ArticlesWill tribalism in Kenya ever end
Posted on July 4, 2016
/ John Kageche

Connect with the customer by using his jargon-not yours

Tribe is not a bad thing; it’s just twisted to be so. When one is obviously struggling to speak in English or Kiswahili and, judging from their accent or name, you switch to speaking in one’s vernacular, an emotional bond is quickly formed. You Connect With The Customer “You are so anti-jargon,” a reader told

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Buyer behaviour, Closing, Communication breakdown

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