Archive for Tag: #generaltradevsmoderntrade

FMCG Sales isn’t about you—It’s about consistency. Here’s why

Are you in FMCG sales? Well, this is for you. FMCG Sales is about consistency. The supermarket doesn’t care about your brand of product. What it does care about is that customers always find it on the shelf when they come shopping. It is this consistency that earns your product space in the store—and your

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