If you believe, as we do, that hope is not a strategy, then read on. If you would like your staff to undertake strategic account management training, in Kenya or Africa, we can help. Contact us for a free consultation or read on.
Overview
In today’s competitive business landscape, retaining and growing key accounts is more critical than ever.
Our Strategic Account Management (SAM) Training empowers your client-facing teams to move beyond transactional selling and into trusted advisor roles that drive long-term value. Designed for experienced sales professionals, key account managers, and client relationship executives, this program equips participants with the mindset, tools, and techniques to manage complex accounts, align solutions with client priorities, and grow strategic partnerships.
Training Objectives: Strategic Account Management Training
By the end of this highly interactive training, participants will be able to:
- Understand the difference between sales and strategic account management
- Identify, map, and prioritize high-value accounts
- Build and execute account development plans
- Navigate client organizations and influence key stakeholders
- Deepen trust through consultative engagement and value-based conversations
- Collaborate internally to marshal cross-functional support for strategic accounts
- Protect and grow revenue by identifying whitespace and upsell opportunities
Delivery Approach
Lend Me Your Ears blends real-world business case studies, role plays, and frameworks such as the KAM Compass™, Stakeholder Influence Matrix, and Value Triad™ to deliver a highly practical experience. The training is delivered in modular format – in-person or virtually – with optional follow-up coaching to support implementation and accountability.
Who Should Attend
- Strategic and Key Account Managers
- Business Development Executives
- Relationship Managers (Corporate, SME, and HNW)
- Sales Leaders and Customer Success Managers
Why Choose Lend Me Your Ears
We don’t just train — we transform how your teams think about customer relationships. With years of experience in sales transformation across industries, including banking, insurance, FMCG, and telecoms, we tailor every engagement to your strategic goals, ensuring measurable ROI and sustainable capability building.
What next? Your free consultation on Strategic Account Management Training
Ready to Deepen Your Strategic Account Relationships?
If you’re looking to future-proof your key accounts, elevate client conversations, or equip your team with the skills to grow high-value relationships, we’re here to support you. Let’s begin with a conversation. We offer a free consultation—by phone or in person, at your convenience and with no obligation—to understand your business, your strategic accounts, and the outcomes you’re aiming for.
Together, we’ll explore current challenges, align on your goals, and tailor the best-fit training solution—whether in-person, online, or a blended approach.
Remember to indicate your mobile number. We guarantee you a prompt response.