Why you should not get too cozy with brochures.

The brochure is for marketing-not selling- purposes. Yes, there’s a difference. The brochure was never intended to get you a sale. In fact, it can hamper it. Here’s three reasons why you should exercise wisdom in using the brochure (leaflet, pamphlet or such literature), if not shun it entirely. The brochure is for marketing-not selling-…

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