Delivering Value. Deepening Relationships. Driving Revenue.
If you seek to strengthen your Key Account Management skill of your staff, we can help. This Key Account Management Training in Kenya course is from Lend Me Your Ears. You may contact us for a free consultation or read on.
Overview
In today’s hypercompetitive market, 80% of revenue often comes from 20% of clients. These high-value clients — your Key Accounts — require a different level of care, strategy, and relationship management. This practical, insight-driven training equips your team with the mindset, tools, and techniques to retain, grow, and protect your most valuable customer relationships.
Training Objectives: Key Account Management Training
By the end of the program, participants will be able to:
- Understand the strategic importance of key account management (KAM) to business growth.
- Segment and prioritize accounts using objective criteria.
- Build and execute strategic account plans that go beyond transactional selling.
- Strengthen relationships with multiple stakeholders within the client’s organization.
- Leverage data and insights to deliver tailored, long-term value to clients.
- Protect accounts from competitor intrusion and identify upsell/cross-sell opportunities.
Target Audience
- Account Managers
- Relationship Managers
- Business Development Executives
- Sales Managers overseeing strategic clients
Key Topics : Key Account Management Training
- What Makes a Key Account “Key”?
- The KAM Mindset: From Vendor to Trusted Advisor
- Mapping the Client’s Organization and Influencers
- Strategic Account Planning (including templates)
- Building Multi-Level Relationships
- Value-Based Selling for Key Accounts
- Handling Competitive Threats and Procurement Pressures
- Metrics That Matter: How to Measure KAM Success
Methodology
Our training approach blends:
- Real-world case studies
- Industry-specific simulations
- Interactive group work
- Strategic account planning tools
- Live role plays with feedback
- Post-training action planning
Duration
Customizable: From 1-day intensive workshops to 2-day strategic deep-dives.
What next? Your free consultation on Key Account Management Training
Ready to Elevate Your Key Account Strategy?
If you’re aiming to deepen client relationships, increase account retention, or develop a structured Key Account Management approach tailored to your business, we’re here to help.
Let’s begin with a conversation. We offer a free consultation—over the phone or in person, at your convenience and with no obligation—to understand your organization, your key clients, and what success looks like for your account management team. Together, we’ll unpack your current approach, surface opportunities for growth, and design a solution that fits—whether in-person, online, or blended.
Remember to indicate your mobile number. We guarantee you a prompt response.