Archive for Tag: Show the Buyer Pain

HomeSales ArticlesShow the Buyer Pain
Posted on March 18, 2015
/ John Kageche

Stretch the buyer’s pain to help them see the need to buy

The natural reaction to pain is to avoid it and the average seller does this in an attempt to be nice. Progressive sellers on the other hand have no qualms stretching the buyer’s pain In the counter terrorism hit series 24, protagonist Jack Bauer uses pain to acquire information. When a villain has a wound,

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Buyer behaviour, Communication breakdown, Power of Words

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