What roadside sellers can teach you about selling

Anyone interacting with a customer should borrow a leaf from what we commonly refer to as stalls. Again and again I tend to see “informal” sellers thriving more in selling than “formal” ones. What is it that I see us learning from them? Stall owners Wealthy or poor, indisposed or healthy, African or European, man…

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Why enterprises should tap the high potential in hawking

Seeing as life gives us lemons in the name of incessant traffic, instead of complaining, why not break out the tequila and salt by constructively tapping into hawking? Hawking must be the most effective sales distribution system we have in Kenya, if not Africa. Yet, its full potential is yet to be tapped. If anything,…

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Learn how to easily close the sale from daily experiences

The waiter at the pub asks, “Moto ama baridi?” (Warm or cold?). This is the alternative close. Notice how it does not matter what response you give- either way the sale happens. En-route home, you see a pair of shoes being sold on the street. You want the shoe. The seller sees that and says,…

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Three Lessons in Selling From A Hawker

Something interesting happened to me as I was fueling recently. A hawker walked up to my car and politely asked if he could tell me something about the wipers. Intrigued, and not being much of a car enthusiast, I agreed. He went on to show me how worn the front spongy part of the wiper…

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