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Posted on May 5, 2026
/ John Kageche

Effective sales language: why losing a sale is better than mis-selling a product

You would rather lose the sale for lack of sales knowledge than product knowledge. This simple truth is at the heart of effective sales language. Product knowledge alone does not sell. True. This speaks to the inability of translating product features into customer benefits. Sales knowledge that is not informed by product knowledge runs the

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Buyer behaviour, Customer

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