Archive for Tag: #TacklingPainPointsHeadOn

For a faster close, inflict buyer with his pain of his real reason for buying

Inflict buyer with his pain. There was an insurance agent who used to sell with a miniature coffin, which, as part of his sales pitch, he would point at and crudely tell the buyer, “When you are in here, your family will be suffering in poverty…” “Mtawapelekea nini?” the hawker asked, and we burst out

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