Archive for Tag: #SalesStrategy

Caught in time warp? World of outdated calendar, diary beckons

What happened to the calendar and diary? Was it caught in a time warp? Like me, you have possibly witnessed a steady decline of the two with every passing January. To a point this year, when I’m almost at...

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Sellers must be good advisors if customer is to be king

New Year new things they say. And for the progressive salesperson, New Year, new opportunity to learn from the goings-on this season. Because he knows sellers must be good advisors. This season some things will remain the same. From...

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Importance of sales cycle and how to shorten yours

Here’s sad news. Intently studying the sales cycle in training or by yourself won’t bring you any numbers. The sales cycle won’t work if you don’t. However, this does not diminish the importance of the sales cycle. Now, the...

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Sales lessons from a hawker: 3 tips to sell like a pro

Something interesting happened to me as I was fueling recently. A hawker walked up to my car and politely asked if he could tell me something about the wipers. Intrigued, and not being much of a car enthusiast, I...

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Sales hunger: the quality that separates top performers

Hunger the quality that separates. A labourer’s appetite works for him, the Bible proclaims; his hunger drives him on. Hunger. The mark of a true salesman. What makes the newspaper vendor trot after you in traffic? Hunger. Hunger makes...

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Benefits sell features tell. Here’s why

Benefits sell features tell. A guide to emotional selling. Why do you dress?” I usually ask participants during my workshops. Almost always, there’s an awkward silence, with participants wondering the absurdity of the question; and then the answer follows...

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Just like hips, sales numbers don’t lie

“Hips Don’t Lie” so says Colombian singer-songwriter Shakira; and in sales numbers don’t lie, either. Indeed, ‘sales is a game of numbers’ isn’t a cliché-it’s a fact. In fact, I remember a senior human resource manager, while preparing appraisals...

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A sales database is your lifeblood: why CRM matters for success

The importance of a database in Sales cannot be gainsaid. A database is the lifeblood of sales and the successful salesperson. The progressive salesperson never abandons her contacts. Even when she changes industries, she moves with them. The average...

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Why your exhibition staff matters more than the stand

During the Housing Expo held at KICC, Nairobi, which ran for four days, it dawned on me that exhibition stands are only as good as the people, the exhibition stand staff, manning them. Elaborate exhibition stand designs were on...

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Stop wasting time: 3 sales activities that actually drive results

You can list many activities on your daily to-do list, but I submit that they really boil down to just three activities to thrive in sales: monitor-facing, customer-facing or “air”-facing “What’s in your cup?” a common advert inquires. “What’s...

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