The disease will pass but your targets won’t. And when it does, sellers that exploited the ‘idle’ time will thrive. These work from home sales activities can help Stay home. Don’t shake hands. Keep social distance. Observe the curfew. And now, don a mask. Face-to-face selling is facing unprecedented challenges. With the coronavirus accompanying us
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Continually get leads and invest time in converting them. This significantly lowers your prospecting burden, increasing your closing ratio. To begin with, when you are given a lead, wring it dry before throwing in the towel. Most sellers give up at first blush, much to the dismay of the lead giver. Here are three reasons
How to convert more leads to sales, you wonder? Don’t be too quick to assume successful lead conversion based on the lead giver’s goodwill with the lead. To begin with, a lead is a potential sale, not an automatic one. In fact, even a hot lead, is not an automatic one. A lead can be
“It’s the little things that citizens do that make a difference. Planting is my little thing.” The late Professor Wangari Maathai New year, new things. What’s your new thing this year? You see, 2020 promises to be the precisely what you want it to be. So what do you want it to be? What new
Probably because of intense pressure to bring in sales, or not knowing any better, most sellers tell and sell as opposed to listen and learn. Curiosity killed the cat, not the seller. Instead of qualification and presented solution (which is seeing it from the selling process), have it as acknowledge pain and decision (which is
Continual prospecting is key to success. This eternal search can take many shapes. A fan of this column says they are required to spend 60% of their selling time, prospecting. If you don’t prospect you die. Not in the literal sense but the professional one. Prospecting is the never-ending search for potential buyers for your product or
Market development builds credibility and trust. You are not there just for the bouquets but for the barbs too. It pays to develop a market; the more in business to customer selling like a bank or insurance agent does. Market development is focusing your energies in one or two large markets as opposed to scattering
Language, editing and persistence are your tools of trade. Today’s piece starts the sixth year of this column. And today I wish to universally respond to those who desire to sell their ideas through writing for a publication like this one. Lesson 1 First. Readers of this blog know that it challenges salespeople and institutions
“Any of the vague responses shared compound the sales challenge further because they are not only hazy, they are impossible to elicit a useful response to the request, “Please refer me to anyone wealthy (or, who wants a loan)” Who is your prospect? The inability to respond with clarity to this question is the cause
The hawker’s profiling may not be an exact science but neither is yours-you just have a higher chance of hitting the mark than he does. The profiling that goes on in traffic is just brutal. Watu wa gari kubwa wanauziwa property magazines n ish! Sisi wa magari madogo ni ndizi, jumper cables na alphabet charts.