Archive for Category: Lessons in Selling

What the World Cup teaches us about selling

Strikers in the football team are remembered more than, say, goalkeepers and defenders. Strikers ‘close’, and spectators crave that-goals. The World Cup is a week in, today. Football mania is in the air. And with it, plenty lessons on selling. Here are three. Numbers 48 teams. 104 matches. 1 winner. Those are the numbers being

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Three lessons on risk taking in selling from the Papal visit

Risk-taking comes with the sales territory; it is inevitable if the seller is to grow The Pope was in town several years ago. The Catholic faithful brought Nairobi to a standstill. The last time a religious event experienced that much hype was the beatification (first time I ever heard that word) of Sr. Irene Stefani

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What Jadudi’s Sh6m fundraiser teaches about successful selling

Why did we buy Jadudi’s sale? A quick reminder, Emmanuel Jadudi was a 3rd year University student who appealed for funds to remove a recurring cancerous brain tumor. He sent his appeal via Instagram to then Saturday Nation columnist Jackson Biko, who in turn, via his award winning blog,Bikozulu reached out to Kenyans who raised

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