Archive for Category: Sales Strategy & Process

A sales database is your lifeblood: why CRM matters for success

The importance of a database in Sales cannot be gainsaid. A database is the lifeblood of sales and the successful salesperson. The progressive salesperson never abandons her contacts. Even when she changes industries, she moves with them. The average...

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Why your exhibition staff matters more than the stand

During the Housing Expo held at KICC, Nairobi, which ran for four days, it dawned on me that exhibition stands are only as good as the people, the exhibition stand staff, manning them. Elaborate exhibition stand designs were on...

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Stop wasting time: 3 sales activities that actually drive results

You can list many activities on your daily to-do list, but I submit that they really boil down to just three activities to thrive in sales: monitor-facing, customer-facing or “air”-facing “What’s in your cup?” a common advert inquires. “What’s...

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Master the 5 Rs of delivering a successful presentation

Over the years, as a firm we have sieved Delivering A Successful Presentation into five tips; representation, repertoire, research, rehearsal and repetition. This happened in my infancy stage as a life insurance agent. I had just landed my biggest...

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