Articles

Why you should practice permission selling

Permission selling is rarely practiced. This is unfortunate. You practice permission selling when you seek the prospect’s agreement before taking any action that involves them. Permission selling involves the use of statements like, “Is it okay if I…?” or, “Do you mind if we….?” You catch the drift. Here are 3 reasons why you should

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How to successfully sell over the telephone

To sell over the telephone calls for a different skill set from selling face to face. What is telephone selling? Telephone sales means just that. Prospecting, interviewing, demonstrating, validating, negotiating and closing all on ‘phone. Here are three things to consider to successfully sell over the telephone. The tone of your voice is 85% of

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Don’t sell. Help customers make purchase decisions

Here are 3 reasons why it is important to help customers make purchase decisions. The word selling is ‘dirty’ Unfortunately, selling connotes negative, even fearful images in the mind of the prospective buyer (prospect). Actually, even the statement, “We will transfer you to sales” or “We will introduce targets in your job description” fires images

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Simplify technical language, use ‘what this means is’

‘What this means is that…’ Such a simple phrase, so rarely used, so costly to selling. Here’s what I mean. Technical language necessitates lay explanation Technical language can be found in every industry. This could be industry or institution specific. And what it means at industry level could be different, institution. For instance, Q1 to

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Why it is important to measure sales performance

If you don’t measure it, it won’t happen. If you don’t measure sales performance, it won’t happen. And if you don’t measure process, measuring results instead, good luck! Measuring process is King, measuring results is vanity. Believe it or not there are institutions that don’t measure sales processes. They measure results. Even I didn’t believe

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Take risks to succeed as a salesperson

Salespeople take risks. Scratch that. Successful sales people take risks. Mediocre ones colour within the lines. And their (mediocre) results show it. If you are recruiting for a sales person, capacity to take risks should be high on your checklist. If you are recruiting compliance officers, then acting in accordance with set rules it is.

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Sales problems marketing gets blamed for

“But we’ve never heard of you, customers keep saying. We could sell more if only Marketing did their job.” Not an uncommon accusation from sales people. Today, I’d like us to look at some sales problems marketing gets blamed for-unfairly. In fact, some problems are simply objections that need handling. They don’t know about us

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