Archive for Tag: sell the sizzle not the stake

For a successful sale tell what the product can do, not what it is

In other words, the seller tweaked what the product can do for buyers, commensurate to who the buyer was. Don’t tell them what you made. Tell them what it can do. For them. I recently read this somewhere and its explicitness inspires today’s post as it captures the essence of successful selling. Entrepreneurs should especially

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