Archive for Tag: features

How companies sabotage their sales efforts

Many companies sabotage their sales efforts through their internal sales training programs. Most internal professional sales training programs are product-oriented, with a technocrat (say, an engineer or underwriter) called in to drive home the product knowledge. Yet, success in selling is buyer-oriented. And so, armed with product knowledge, the seller goes out to evangelize to

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Beat the competition – Sell to buyer’s real reason for buying

On the surface these look like genuine reasons to buy; but they are no different than being invited to buy a shirt because “it will cover your nakedness”. Why do buyers really buy your product or service? Chew on that; we’ll come back to it. In my classes, whenever I ask the question, “Why

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Stay ahead in a rapidly changing world with Lend Me Your Ears. It’s Free! Most sales newsletters offer tips on “What” to do. But, rarely do they provide insight on exactly “How” to do it. Without the “How” newsletters are a waste of time.