Archive for Category: Creativity

How you can become creative in selling

The following illustration of how to become creative in selling, happened to a salesman in a multinational FMCG firm. The product he was selling was tea in a sachet. His first quarter sales were nothing to write home about. In fact, they were pathetic. The heat of disapproval from the sales manager was getting intensely

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Adapt your selling to Coronavirus uncertainty

“Even in Coronavirus uncertainty, If business unfolded In real life as it does on Microsoft Excel, then everyone would be in business.” Planning is a science. Implementation is an art. This was true ‘BC’ (Before Corona) and is truer in these times of uncertainty we are in. Unfortunately, most sellers interpret uncertainty to mean, “Why

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Stay ahead in a rapidly changing world with Lend Me Your Ears. It’s Free! Most sales newsletters offer tips on “What” to do. But, rarely do they provide insight on exactly “How” to do it. Without the “How” newsletters are a waste of time.